| Organization: |
CHORD(Childwelfare&Holistic Organization for Rural Development) |
| Purpose: |
- Educating and Enabling poor children in distress(child labor, street and destitute children)
- Women’s empowerment
- Child rights advocacy
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| Location |
- Andhra Pradesh , India (Rangareddy District abutting Hyderabad City)
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| Activity |
- Community based Relief and development initiative. Rescue, rehabilitation and mainstreaming of working children in distress through transitory education that strives to restore childhood and takes him beyond mainstreaming by means of joyful education
- Started in 1998; Chord presently runs Residential Schools for 450 desperately poor children and reaches out to 158 slums,10 villages
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Services and
Methodology |
- Rescue,indoctrination,counseling,rehabilitation and mainstreaming services to
Children- Counseling and empowering mothers of the children through formation of SHG’s
- Sensitizing the community on Child Rights
- Chord adopts a three pronged strategy that educates the child, empowers the family and sensitizes the community that ultimately attains the social equilibrium for the community.
- To accomplish greater impact and scale Chord is now establishing a mainstream school and Vocational Junior college to take children to their logical end which is livelihood opportunity
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| Market and clients/benificiaries |
- An estimated 52160 out of school or working children in difficult circumstances in the target area
- Only 7% of this target population has access to basic school education.
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Competitive environment/
Opportunity |
- Barely seven other NGO’s operate in the District
- None of them exist in target areas in which Chord operates
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| Current New Initiatives or Developments |
- Recently initiated the process of scaling operations that includes a mainstream school and Vocational training centre
- Livelihood vocational training to drop out children through institutional linkages.
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| Partnerships |
- Member of AP CSO’s Network, Social Impact and SAG
- Financial support from UBS,Motorola,Ernst & Young, Super Gas ITC-IBD,Dr.Reddys Foundation,Concern India Foundation,Zindal trust,PJSM and Manav Mitra
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| Management |
- Suman Christopher Malladi, Founder and CEO 21 years hands on experience in managing Non Profit Organizations
- Manjulatha.M Director,(Projects) since 1998. 15 years experience in education
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Financing or
Grant Opportunity |
- Seeking grant financing totaling Rs.36 Lacs ($US95,000) for the next financial year to meet projections (see table below) and to ground scaling plans
- Minimal Administrative and fund raising costs
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| Pros(USP) |
- Comprehensive approach
- Takes the child to its logical end
- Community oriented approach
- Impeccable and proven track record
- Involving the civil society and various stakeholders in this very fundamental mission
- Despite being a service subsidisation model Chord provides Decent infrastructure and Quality education at a minimal cost
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| Opportunities and Risks |
- Resistance from parents and employers
- Extreme poverty conditions compelling children to drop out
- Owing to family sustenance reasons drop out childrens’ reluctance to attend Vocational Training program
- Traditional practices
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| Contact information |
- Plot No.221, Phase –VI, KPHB Colony, Kukatpally, Hyderabad -500 072, A.P.
Phone: 91-40-23044443, Fax: +91-40-23151110, Mobile: 91-9848198088,
URL: www.chordindia.org, Email: chordindia@rediffmail.com
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